Eating an apple a day might keep the doctor away, but it could also be the reason why your figure is going pear-shaped. Scientists have discovered that fructose, the kind of sugar found in fruit, causes weight to build up disproportionately around the stomach, rather than being spread around the body.
There are significant implications to all of this: is the Government's five-a-day campaign, with its insistence on filling our diets with smoothies and juices, actually a cause of the obesity crisis?
Will compensation be demanded by brewers, whose trade has been damaged by the link between their product and "beer bellies"? Will these, in turn, be re-labelled "berry bellies"?
And which school will be first to teach its children to rhyme "spare tyre" and "papaya"? All food for thought - as well, of course, as a neat excuse to stick to the booze.